PinnedPublished inDepartment of Innovation & PerformanceImplementing ad-tech for social awareness with the City of Pittsburgh’s PGHLabAdSkate Inc is an ad tech firm based out of Pittsburgh, PA whose mission is to build AI and data driven tools that help brands and…Feb 5, 2021Feb 5, 2021
How to make a lean startup functionalIt is common for most entrepreneurs to spend too much time on building products they feel a potential client needs. The truth, however…Oct 20, 2022Oct 20, 2022
WHY ADVERTISERS SHOULD PAY MORE ATTENTION TO ESPORTSTargeting a specific niche audience can be difficult. There are a lot of factors to consider, such as what platform to use, what kind of…Jul 6, 2022Jul 6, 2022
What is brand safety and the current need for it in protecting brands?In the complex landscape of advertising, brand safety has become a pivotal and crucial issue to solve. Large advertising agencies and…Sep 21, 2021Sep 21, 2021
Contextual targeting helps improves digital marketing campaignsGoogle ads enable brands and advertisers of all different sizes to promote their services through YouTube, Search and Display ads. Being…Apr 27, 2021Apr 27, 2021
Advertising policy changes leading to uncertainty for brands and advertisersThe dust is beginning to settle on the recent announcement that Google has made about the depreciation of cookies and the adoption of…Mar 16, 2021Mar 16, 2021
